Aktbook- Read & Learn

 

Paid Ads & Influencer Collaborations for GameDept Technologies

Marketing is crucial for game success, and paid ads & influencer collaborations are two of the best strategies to reach a broad audience. Here’s a breakdown of how to effectively use both:

---

1. Paid Ads Strategy

Paid advertising helps in acquiring new players quickly. The key is to target the right audience with engaging content.

Platforms for Paid Ads:

• Google Ads (YouTube, Play Store, Search Ads) – Best for both PC and mobile games.
• Facebook & Instagram Ads – Great for casual and hyper-casual mobile games.
• TikTok Ads – Best for viral marketing, especially for younger audiences.
• Reddit & Twitter Ads – Useful for niche gaming communities.
• Steam Ads (for PC Games) – Promotes games directly to PC gamers.

Types of Paid Ads:

1. Video Ads (Best Performing)

   • Short 15-30 sec gameplay clips.
   • Show exciting mechanics or unique features.
   • Works best on YouTube, TikTok, Instagram.

2. Playable Ads (For Mobile Games)

   • Interactive demo ads where players can try a mini version before downloading.
   • Works well on Facebook & Play Store ads.

3. Banner & Display Ads

   • Simple, eye-catching images or GIFs.
   • Used on mobile apps, websites, and game forums.

4. Search Ads (Google & App Store)

   • Helps when users search for similar games.
   • Example: If someone searches "Best Battle Royale Game," your game ad appears first.

Budget & Strategy:

• Start with a small budget ($500-$1,000) and analyze results.
• Use A/B testing – Try different ad styles and see what works best.
• Optimize for installs/conversions, not just clicks.

---

2. Influencer Collaborations Strategy

Influencers help your game gain credibility and organic reach through their audience.

Types of Influencers to Work With:

1. Gaming YouTubers (5k-500k Subs)

   • Focus on indie-friendly creators who review or play-test games.
   • Best for story-driven, strategy, or simulation games.

2. Twitch Streamers (Small to Mid-Sized)

   • Get streamers to play your game live to their audience.
   • Best for multiplayer, action, and competitive games.

3. TikTok & Instagram Reels Creators

   • Short-form videos work well for casual and hyper-casual games.
   • Viral trends can give your game massive exposure.

4. Reddit & Discord Community Leaders

   • Engage in gaming subreddits like r/gaming or r/indiegames.
   • Partner with Discord server owners to promote the game.

How to Approach Influencers:

• Offer Early Access or Free Copies – Many creators will review your game if they get exclusive access.
• Paid Collaborations – Some influencers charge for promotion; negotiate based on audience size.
• Affiliate Programs – Give influencers a % of sales they generate using a referral link.
• Create a Challenge or Event – Example: "Beat this level in 1 minute!" and have influencers try it.

---

Final Strategy: Paid Ads + Influencer Collab Combo

1. Start with influencers – Organic reach is more trusted.
2. Use influencer videos in paid ads – This increases ad engagement.
3. Retarget ad viewers – Show ads to people who engaged but didn’t download.

This combined strategy boosts credibility, engagement, and installs. 🚀

Would you like help with ad creatives, outreach messages, or budget planning?